How to Leverage Unexpected Media Coverage
Podcasters What Exactly Do I Mean?
The title of this post is a little misleading. Sometimes accidental media coverage to you, is intentional content from someone else. You may end up randomly in a television news segment, shouted out by a brand unexpectedly or you find out that a larger organization or creator has shared your work to their audience.
How do you leverage those unexpected wins? Today, I share some strategies.
Announcements
TODAY-Monthly office hours for paid subscribers-6:00 pm MTN/8:00 pm EST. The Zoom Details will be included in today’s email. Scroll all the way to the bottom of the message.
Tomorrow-If you’re in the Denver metro area Podcast Movement is hosting a Meetup. Hope to see you there!
Click here for a free ticket/reserve your spot at the meetup.
Media Marketing Mastery
A Mini-Course is part of the subscription-content will be behind the paywall.
What to Expect
Each day this week I am sharing tips on how to strategize your way to media coverage, what to consider and how it can grow your brand authority
Tuesday-Getting paid media mentions via projects and strategic partnerships
Wednesday-Lessons learned from media coverage. What worked and what didn’t. What were the actual results?
Thursday-Optimizing “unexpected” media coverage
Friday-Resources that you can use to get media coverage
Presenting Sponsors
Podcasting can be so time consuming. Save your time and simplify your process with Swell AI. I’m so excited to be partnering with Swell AI. This tool is the way I like AI to be used:
Generate show notes
Create social media posts
Creates transcripts for PREVIOUSLY RECORDED content!
Swell AI saves you so much time!
Podcast Movement Denver
I’m so excited to partner with Podcast Movement this year. I love that it’s being hosted in my hometown of Denver.
Build your social and professional network
Share your expertise (even if you’re not a speaker)
Meet industry professionals
Learn from the community
And enjoy all of the parties! I love attending Podcast Movement and know that you will too.
Unexpected Media Coverage
Usually is a result of a couple important things that people tend to forget.