How to Get Media Mentions

Does Media Coverage Matter for Podcasters?

One of the conversations that I have often with podcasters and other online content creators is how to get more people to their projects. Oftentimes people will wonder if they should spend more time on social media, and ask how to get news coverage. I’ve had a lot of external media coverage in various forms so this week I’m sharing a “mini course’ with the paid subscribers on all things media coverage. Some of what I share will surprise you, but my hope is to get people thinking about how to get media coverage and market their projects before spending on paid marketing efforts.

Media Marketing Mastery

Have you wondered how to get media coverage? I’ve had a lot and I’m going to be launching a series at the end of the month about media coverage. It’s going to ROCK and for the cost of a $5 monthly membership-well worth it.

• Media Marketing Mastery Course for Paid Subscribers (part of the subscription-content will be behind the paywall) launches on June 26-June 30, 2023. Each day I will share tips on how to strategize your way to media coverage, what to consider and how it can grow your brand authority

  • Monday-Introduction to the week and initial tips

  • Tuesday-Getting paid media mentions via projects and strategic partnerships

  • Wednesday-Lessons learned from media coverage. What worked and what didn’t.

  • Thursday-Optimizing “accidental” media coverage

  • Friday-Resources that you can use to get media coverage

Podcast Movement Denver

I’m getting so excited about Podcast Movement Denver! This month I’m talking all things marketing and one of the strategies that many people forget to embrace is connecting with other hosts and folks in your content space PRIOR to a conference….even if you’re NOT attending. In fact, for the years that I didn’t attend some fo my favorite conferences, I still had a marketing strategy to keep me top of mind in the community and grow my brand-even though I wasn’t able to attend. Make sure to check out some of my tips on how to prepare for Podcast Movement Denver and I hope I get to see you there.

• Monthly Office Hours (Paid Subscribers) This Thursday, June 29, 2023 at 6:00 pm MTN/8:00 pm EST (DATE CHANGED)

• Denver Podcasting Meetups

  • I’m hosting a meetup at a local coffee shop sometime in July TBA

  • Podcast Movement-Meetup tour will be held in Denver on June 30, 2023. See you there!

    • Click here for a free ticket/reserve your spot

• Podcast Movement Meetup Tour:

  • Portland 6/26/2023 (Tonight)

  • Seattle 6/27/2023

  • Vancouver 6/28/2023

Presenting Sponsors

Swell AI

I’m so excited to be partnering with Swell AI. This tool is the way I like AI to be used:

• Generate show notes

• Create social media posts

• Creates transcripts for PREVIOUSLY RECORDED content!

Podcasting can be so time consuming. Save your time and simplify your process with Swell AI.

Podcast Movement Denver

I’m so excited to partner with Podcast Movement this year. I love that it’s being hosted in my hometown of Denver.

• Build your social and professional network

• Share your expertise (even if you’re not a speaker)

• Meet industry professionals

• Learn from the community

And enjoy all of the parties! I love attending Podcast Movement and know that you will too.

Media Mentions Mastery

Getting consistent and impactful media coverage for the work that you’re doing can become a huge distraction. Creators will ask themselves questions such as:

• How do I get my podcast, etc. covered by the news or some other important media outlet.

• How often should I get media coverage?

• Where do I start with attracting media coverage?

I’ve had the good fortune of receiving a lot of media coverage including my most recent news segment around Valentine’s Day where I shared my self-published romance book pen name and persona. I literally got a t.v. spot to talk about one of the projects that I work quietly on that has NOTHING to do with my main brand. This week we’re going to cover the ins and outs of the following:

• How to leverage paid projects that are done by you and housed under a larger brand.

• The reality of media coverage

• Does media coverage really benefit you and your brand?