Why You Need to Join (or Create) a Mastermind as an Online Brand Builder
One Time My Masterminds Paid My Bills
Upcoming Events
Paid Subscribers-Do You Have a One Pager or Media Kit? We will collectively work on new One Pagers/Media Kits or update existing ones
When: This Thursday, January 30, 2025
Time: 6:00 pm MTN/8:00 pm EST (I’ll share the Zoom link on Thursday)
All Subscribers-Co-Working Hour
When: Monday, February 3, 2025
Time: 3:00 pm MTN/5:00 pm EST
DM me and I’ll share the Zoom details with you.
Missed the Workshop?
“How to Create a Monetization Strategy for 2025”
I’ve re-recorded the workshop and am sharing it with paying subscribers. Continue scrolling to the bottom of the newsletter to watch the workshop.
You Are Not Alone
I will never forget catching long-COVID and dealing with the impact on my health. I was struggling and it was impacting my ability to focus on my business. In fact, it was impossible to focus, to do the things needed to continue growing a brand. I was living off of my savings and I just hit a point where I knew that I wasn’t ok. Finally, I had what I now was a bit of a breakdown.
So, I asked for help.
The beautiful humans who were in community with me in the mastermind that I belonged to sent me money and helped me out at that moment. That wasn’t the first time that they helped someone in our Mastermind. In fact, I’d sent money to help out other members in our group previously.
I will NEVER forget their kindness, their continued care and belief in what I’m growing.
Without them, I would not be where I am today.
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What Is a Mastermind?
Typically, a Mastermind is a small group of individuals with similar or aligned interests.
In the context of online brand building, a Mastermind functions to do the following (this is an incomplete list specific to the Masterminds that I’ve belonged to)
Create a safe space to ask questions and be in community with other content creators.
Provides information, resources and even ideas to help members grow their businesses.
Shares opportunities aligned with each member’s interests-This is one of my favorite things about my Mastermind group. They know me so well that they do an incredible job of sharing opportunities that they know I would enjoy.
Design cool experiences such as planning retreats (we went to Jackson Hole, Wyoming one year and the following retreat was in Puerto Rico)
Celebrate people’s wins, supports folks when things don’t go well and shout out birthdays.
Speak on panels together at conferences and other events.
Up-level our skills by sharing different tools
Create smaller groups for more areas of interest such as Paid Public Speaking (we’ve done this)
Share information related to building benefits into our businesses.
Help keep us abreast of laws that may impact how we’re building our businesses.
Financial support-This could happen in a number of different ways (I’ve given for all of these reasons)
Money for personal expenses
For weddings and babies
Share projects and pricing tips
Share and amplify each other’s work when appropriate
One thing that is important to know is that a Mastermind can be free or paid. I’ve always belonged to both free and paid Masterminds. Wondering how to start a mastermind? It’s pretty straightforward. Read the following post.
Growing Volatility in Content Creation
You Need Other People
There’s increasing volatility impacting online brand building. Various AI tools, changes in content consumption and other external factors are impacting people’s businesses. I have friends who are in specific online content creation spaces such as freelance writing who have lost a significant part of their businesses. That’s very scary to navigate through on your own.
You Need People
To rage to, talk to and to cry with. You need people who understand what you’re doing and support your work. And you need people who won’t talk down your vision.
Your Mastermind Will Tell You THE Secrets
What in the heck am I talking about? Here’s a shortlist of information that feels like are secrets within building an online brand that my mastermind has helped me with.
The title of the person to reach out to
How to negotiate pricing for projects, brand partnerships and sponsorships.
What my colleagues (especially the white ones) are making
With their speaking gigs
Brand partnerships
Collaborations
Who is great or terrible to work with:
As a freelance writer
When collaborating with a brand
Partnering on a sponsorship
Etc.
What isn’t working! Sometimes, oftentimes things just aren’t working and you have to start over again or change your approach to what you’re trying to do.
Now more than ever you need other people. A mastermind is an incredible way to build community, collaboration and gain access to information that you otherwise wouldn’t have access to.
In 2025, I’m an active member of 2 groups that basically function as masterminds. This is in addition to the community that I’m building with Creators Getting Paid.
Collaborate Instead of Compete
I’m a huge believer that there is more than enough abundance out there for everyone. I’ve never had a problem sharing my ideas, or learning about the goals and dreams of the other members in my Mastermind.
Creators Getting Paid
Money Sprouts
Think of it as not only a resource but also a Mastermind. Paying community members connect, share and support one another.
Enjoy workshops, webinars and tools curated specifically for paying community members.
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A paid subscription gives you access to the following:
📹 Pre-recorded and live-conversations with content creators who have grown online brands in thoughtful and empathetic ways.
🧠 🏛Pre-recorded or live-workshops on different topics related to monetizing an online brand. Free and paid workshops. Discounts on paid workshops are offered to paid subscribers
🙍🏿♀️ Zoom and In-person Q & A’s and meet and greets with Michelle and the Creators Getting Paid Community