What I Hate About Podcasting
What's Do You Hate?
Let’s be clear, I love podcasting and next week I’m sharing all of the things that I love about it. But, I thought that today would be a good day to share the things that I absolutely hate about podcasting and how I navigate around the obstacles that can make podcasting and the podcasting space really annoying.
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Resource Shout Out-CastMagic
I am a slow adaptor to new technology and digital tools. Usually I like to take my time because of pricing, wanting to see if the early hype is just hype and to learn from other people’s experiences. I had the opportunity to sit in a workshop that walked through how CastMagic can help creators create using AI. What I LOVE about CastMagic, besides the fact that it makes content creation easier-CastMagic doesn’t train an AI.
What does it mean?
That currently your IP (intellectual property) is more secure. Instead, CastMagic is trained only on what you share with it. The team was so helpful and I truly enjoyed learning about this cool tool. If you’re looking for an AI tool to use, but are nervous about IP like I am then CastMagic might be a good fit for your needs.
What I Hate About Podcasting
Ok, it’s time to share my list. I’m wondering what’s on your list so definitely share in the comments what you’ve experienced. Please note that this list is subjective and based on my own personal experience in the space.
A little about my podcasting experience:
Started in 2017 (?)-It has been awhile since I started and I can’t quite remember the exact date LOL!
First show: I started with a personal finance show and I still host it.
How many podcasts do I host: Four! But, a couple are seasonal. I batch a lot of my content.
Podcast Awards won: Three! I even won back-to-back awards in the same category.
Episodes recorded-A lot. Seriously, I have no idea how many episodes I’ve recorded. Multiple hundreds.
With my podcasting street cred established here’s what I hate about podcasting.
#1-What Counts as Podcasting Success is So Subjective
I’ve lost count of the number of people who’ve downplayed their podcast because they feel like it’s not successful. Success is often framed around large download numbers, communities and the ability to monetize the show.
In my view success should be defined and designed by the host of the show.
Did you broaden awareness of an important topic or subject that would otherwise not be be covered?
Were you able to collaborate with an expert in your field as a result of a podcasting connection.
Could you share a podcast guest who might not get as many accolades as their other colleagues because they are part of an underrepresented community or gender?
Because success is so subjective, lack of clarity is impacting how hosts/producers of well received work are moving through the world. Often in negative ways. That’s so frustrating.
#2-The “Naysayers”
You know, the people who are down on everything that you do. You share something positive about your podcast, shout out an achievement and those jerks have to put it down. I’ve started muting people who do that in the different podcasting spaces that I participate in. What do interactions with the Naysayers look like?
You ask a question about monetizing your new podcast and they immediately tell you to wait until you reach a certain number of downloads.
You’re thinking about reaching out to a well-known person that you’d like to interview and you ask for feedback. The Naysayers share all of the reasons why you shouldn’t do it.
You’ve reached a 100 downloads per episode milestone and the Naysayers talk down that achievement. “You need at least 1,000-10,000 an episode for it to really matter.”
What I say to The “Naysayers” F#ck You! They mess with your head, likely aren’t taking the risks that you are and are just a downer to be around.
#3-Narrow Thinking
This one drives me nuts. Podcasting is a creative process. Why so many podcasters are so rigid in the way that they approach and think about creating content and other aspects around developing and growing a show is baffling to me. Here are some examples of rigid beliefs impacting podcasting-I dropped into a couple of groups before sharing this list.
You have to have 10,000 downloads a month in order to work with podcast sponsors.
Wrong. You just have to be bold and take risks.
You have to use the CPM model when pricing a sponsorship.
Wrong. You need to understand the sponsor’s intent when having a sponsorship negotiation and what YOU’RE bringing to the table. That changes the negotiations you’re having.
Your small show isn’t creating an impact.
Wrong. It absolutely is impacting you and the wonderful listeners of your show.
In order to have a good show you have to have hundreds of dollars of equipment.
Wrong. You need to have a quality conversation. All of my award winning content was recorded on equipment that cost less than $100 for everything.
4 Additional Things that I Hate About Podcasting
There are number of other issues with podcasting that drive me nuts and are negatively impacting wonderful would-be hosts of important conversations, entertainment and potential community builders as a result of working on that content.
The list continues for paid subscribers.