How Jen on a Jet Plane Makes Money as a Travel Content Creator
A Case Study and Lessons Learned
Creators Getting Paid case studies are back! I’ve spent the past several weeks recording a ridiculous number of case studies to share with you. Today’s case study is with Jen Ruiz the founder of Jen on a Jet Plane-a travel focused brand. Jen is in the process of marketing her newly published book “12 Trips in 12 Months: Make Your Own Solo Travel Magic” I thought this would be a great case study to share as we’re at the beginning of the summer travel season.
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Bonus Podcast Episode:
Want to Become a Travel Content Creator? Click on the link to listen to the episode. Press “play” when you see the play button. You can also continue scrolling down and become a paid subscriber to watch the recorded interview with Jen.
Please Note:
These are two different pieces of content. The video is a deep dive where we talk about how Jen is monetizing her successful online travel focused brand. The podcast is a more general conversation about building a brand online during this moment in time.
Photo Credit: Jen Ruiz
Jen Ruiz of “Jen on a Jet Plane”
Video Conversation
I had a fantastic time speaking with Jen and she shared several monetization tips and strategies that I’d never heard of before (including how she travels via Blade helicopter commute for free when she arrives in New York City).
You don’t have to be a travel content creator to get a ton of value from this conversation.
Major Tips Shared in this Conversation:
Optimizing her skills for earning money (ESL teaching)
Up-leveling her skills-Learning SEO and paying for a day of training
Jen’s multiple money streams
Self-publishing vs. traditional publishing
Pricing opportunities and differences
What content creators can focus on in 2024
Diversifying income streams and what the process looked like for Jen.
How Jen thinks about diversifying her marketing efforts after being “burned” by platforms. I’ve had the same experience.
Email marketing
Jen shares so many tips and strategies in the following 43 minute conversation. I hope you get as much out of this conversation as I did.
Memorial Day Sale
Not a paying subscriber yet? Get 20% off your monthly subscription for your first year when you sign up for your Creators Getting Paid subscription Memorial Day Weekend. Enjoy my video conversation with Jen below.