Setting Goals for Your Podcast

It's August

Announcements:

• Next Paid Subscriber Office Hours are on Thursday, August 10, 2023 at 6:00 pm MTN/8:00 pm EST (Please note-If no one signs on by 6:15 pm-I log off) This office hour is earlier in the month since I will be attending Podcast Movement later in the month.

• Upcoming workshop sale is ending soon. Scroll down for more details.

Let’s Talk About Goals (summer is ending soon)

Are you low-key a little worried about achieving the goals that you set for yourself earlier this year? There’s a point where you may need to reevaluate your goals and pivot so that you can continue making progress towards your most desired end result.

There’s nothing wrong with changing your goals, rethinking what success looks like and starting from the beginning.

Things happen and one thing that I’ve learned as an online content creator is the importance of being flexible and making constant adjustments so that you stay engaged in the process and don’t quit.

Some observations….

• I’ve already seen ads for Back to School, Fall stuff, Halloween and yes Christmas

• You can make A LOT happen between now and the end of the year.

• Now is a great time to reevaluate your goals.

• You can have multiple goals but you’ll almost always end up with one main goal.

• Does social media even matter? Threads, Twitter and everything in-between. I shared a podcast episode discussing why I am no longer focused on social media-I’ve hit social media fatigue and here are some of the following ways you can grow your brand without it (this is what I’m focusing on)

  • Content design

    • I keep mentioning this but how you’re designing content is a huge part of attracting money to it. If you’re winging it then potential partners will wonder if you will “wing it” when working with them.

  • Word of Mouth

    • One of the best ways to get people to your work is to design content that other people will shout out.

  • Press announcements

    • It may feel old-fashioned but these announcements may be noticed by media and get coverage.

  • Interviews (podcast/video/etc.)

    • Think about which shows would be a good fit for your goals and to support the community and work of the host you would like to be interviewed by.

  • SEO-Search Engine Optimization

    • Learning about how people are searching for content is an important part of content design.

  • Events-attendance, etc.

  • Community appearances

  • Guest posts

  • High visibility collaborations

  • Local connections and outreach

• Tell people about your goals-be careful who you tell LOL! Ideally, you’re sharing your goals with folks who are working towards similar results like a mastermind, closed community or people that you would collaborate with.

  • Next week-I’m going to share my friend Amanda’s story of recording a documentary, raising the funds to do it and how she’s changed her career and won awards for that work!

There’s still time to reach your goals and there’s no shame in changing them in order to achieve them.

How to Build a Newsletter (Or Email List) that Pays Workshop

One of the best decisions that I’ve ever made in my online business I’ve made twice.

• Grew my romance email list to 3,000+ readers

• Started Podcasters Getting Paid

Both have made me money and have been relatively simple for me to do once I understood the strategies that create a good newsletter or email list.

Based on feedback I’m developing a workshop called “How to Build a Newsletter that Pays”

There are two workshop options to choose from

• Self-study workshop-Download and watch the workshop available after Monday, August 14, 2023. Cost: $37 (Sale price)

• In-person workshop-I will run this workshop in person and answer any questions that you may have about building your own newsletter

  • When: TBA

How to Build a Newsletter (Or Email List) that Pays Workshops Will Cover the Following:

• Why EVERYONE needs to be building a list

• Naming your newsletter.

• Designing your newsletter-What is the point of it and how does it help your subscribers?

• How to monetize your free tier.

• How to write impactful and engaging newsletters.

• How to leverage your podcasting content

  • Your podcast

  • Guest appearances

• How to leverage in person events to grow your list

• How to partner with brands

What Are You Doing this Weekend?

It has taken awhile, but Denver finally feels like “before COVID” yes-it has taken awhile. Tonight I’m meeting a friend and attending “First Friday” which is a monthly event held throughout the city focused on arts and culture. There’s usually wine, food, music and art around town. Tonight’s event is especially special because the area has been shut down to cars.

On Saturday I plan on checking out the Taste of Ethiopia (second largest immigrant community in Colorado) and then on Sunday enjoying ¡Viva Streets Denver! where almost 4 miles of a main street here in Denver will be shut down to cars and people will walk, run, ride up and down that boulevard.

What monetization (and other topics) would you like covered in the future???

I hope you’re having a fantastic weekend!

Michelle :)

Presenting Sponsor

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• Generate show notes

• Create social media posts

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