Podcasters Getting Paid What to Expect in 2023
Making a Few Changes
What’s Covered in this week’s newsletter
How podcasts that have no set content (Winging It) can set up their shows for monetization. Examples of this include:
Comedy shows
Podcasts where the hosts decide the show content each week.
Podcasts that react to local or global issues that happen in the moment.
Black Friday Deals-If you’re looking for some resources to grow your podcasting business-check them out below.
Podcasters Getting Paid Substack changes coming in 2023-I’m making some changes to the format. I think these changes will make Podcasters Getting Paid an even better resource for podcasters using this resource.
How Unscripted Podcasts Can Set Up Their Shows for Monetization
There are a lot of benefits to hosting an unscripted show. You’re able to create in the moment, discuss interesting things that pop up overnight such as a interesting pop-culture moment, a political situation or a seasonal issue.
Unscripted podcasts are great but they can make podcast monetization challenging for a few reasons.
If you’re working with brand partners it’s hard to tell them what your content will be without a content calendar.
You’re constantly in reaction mode because you’re reacting to something that has come up.
These podcast episodes might not be evergreen. It’s my belief that whenever possible if your monetizing focus on evergreen content that will continue to attract listeners throughout the year. What do I mean by evergreen? Content that stays relevant over time needing minor tweaks each year. I’ve shared some examples across genres below.
How to Prepare for a Recession in 2023 (Not Evergreen)
How to Prepare for a Recession (Evergreen)
How Star Trek Changed Sci-Fi (Evergreen)
How Last Night’s Star Trek Discovery Episode Sucked (Not Evergreen)
How Social Media Helps Grow Online Brands (Evergreen)
How My Twitter Thread Last Night Grew My Business (Not Evergreen)
Monetization growth happens as a result of being intentional. Some hosts are resistant or uncomfortable with creating editorial calendars in order to meet their monetization goals.
Here’s What Unscripted Podcasts Should Do
Create an Evergreen Segment in all of your episodes-You can have more than one evergreen segment within your show. Here are a few examples of what that could look like:
Weekend Update on SNL is a great example of an evergreen segment in a comedy
Opening Monologue on SNL is a great example of an evergreen segment in a comedy show.
Personal Stories-Trevor Noah always shares personal stories in his content
Universal pain points-Hassan Minaj-he shares content around taxes, political situations, radioactive sperm and fatherhood.
Pre-Roll or End Rolls-Have fun with those segments in your show
Three Word End Segment-Archetypes by Meghan Markle-This podcast is absolutely scripted but this is a great segment that is shared in each episode.
Work on an Editorial Strategy for Each Podcast Season
There’s a saying that you have to “plan to win” You have to plan to monetize. While it’s possible to make money randomly without a plan-you won’t be able to grow those earnings. Be intentional about what you’re doing.
Design a theme for your season-I have a podcast about personal finance/policy and pop-culture. Currently I record episodes that I’ve identified to be of interest to me and my audience. This year I’ve covered the Student Loan Forgiveness policy and am currently discussing when women want more. These themes make sense when you consider the larger conversations around STUDENT LOAN FORGIVENESS and WOMEN’S RIGHTS. These themes are evergreen and I can continue to share this content for years while making content in the moment.
Create an ongoing joke-One of the funniest (weird) situations that I notice on Twitter is how everyone reacts to Nick Cannon and his new baby news. It’s this weirdly fascinating pop-culture collective experience that we’re now all in on. You don’t have to be a comedy show to do this. You can just share something that’s really funny to you and your audience. Nick Cannon and his progeny have become a part of a larger conversation…that we’re not going to get into.
Video Ideas-Design a t-shirt that goes with the theme that you’re focused on for this season. You could just…wear the t-shirt or hoodie when you record your content. It could include a phrase that comes up all the time in your content. Make money while elevating an evergreen moment/theme in your content.
Ultimately, all of these ideas have a couple of things in common.
Create an evergreen content idea that you weave through your content.
Be intentional-Recording in the moment is very attractive because on the surface it feels like it takes a lot less planning. BUT, having switched how I create content, I can say with 100% it’s a lot more time intensive to do weekly recordings.
Spend time reflecting on what your show’s goal is and how monetizing your content aligns with that goal. Are you monetizing….
To cover the cost of running your show?
To pay for your time?
To pay for help to run your show?
To donate towards an important cause?
Black Friday Deals
It’s that time of year again. I have 3 deals that I’m running right now. I run a profitable podcast and I’m able to pay for the time it takes me to produce my content. I want this for YOU. With that in mind, below are my Black Friday and Cyber Monday Deals!
Podcast Sponsorship Workshop-This is a pre-recorded workshop that walks through how podcasters can set themselves up for podcast sponsorship success. Sale Price: $27 ($10 savings)
Podcasters Getting Paid Course Pre-Sale-If you’re looking for a course that shares how to make money with your show, I’m in the process of finalizing the course content now. Let me know what you would like in it. Sale Price: $147 (regular price $247)
Design Your Podcast for 2023 Success Intensive Workshop-January 21, 2023 Sale Price: $1,247 ($200 savings-Payment plan available)
If you’re looking to start working with sponsors but aren’t sure how, pick up my “Podcast Sponsorship Workshop” on sale for $27 dollars. It’s a pre-recorded workshop that also includes a media kit template. Well-thought out sponsorships have become a lucrative part or my podcasting business. Finding partners who make sense for my audience and creating content that has them reaching out to me is a key part of my monetization strategy.
If you’re looking for a 1-on-1 Podcasting Monetization Coaching session I have a limited number available at $250 for an hour (discounted price) available for purchase when you pay for your workshop.
Click here to get the workshop.
Podcasters Getting Paid the Course (Pre-Order)
I’m working on a self-guided course that breaks down the different components of podcast/brand monetization. The Podcasters Getting Paid course will go “Live” in Tuesday, January 10, 2023. Some topics covered:
How to attract media attention for your project
How to figure out and design digital products to sell on your platform
Systems that free up your time so that you can focus on growing your show.
Monetization Strategies with examples
Affiliate marketing
Ebook publishing
Course creation
Freelance writing
Brand Partnerships
Scripts on how to pitch
A segment on how to figure out what you would like to get paid before ever speaking with a brand or starting a monetization push.
How Much?
Please note: the price will go up after Cyber Monday and then adjust to the final price after the New Year.
If you’re looking for an easy to reference resource on podcast monetization-this is the resource.
Design Your Podcast for 2023 Success a Comprehensive Workshop-Saturday, January 21, 2023
If you’ve been podcasting for more than a year and have begun building out an online brand, the following comprehensive workshop is for you. Reserve your spot HERE.
The Details
Limit: 15 Students
When: Saturday, January 21, 2022-4 hour comprehensive group workshop including individual 1-on-1’s with Michelle schedule on another day.
What Time: 10:00 am MTN-2:00 pm MTN/12:00 pm EST-4:00 pm EST
Who this is workshop is for? Ideally, you meet at least 3 of the following requirements below:
Podcasting consistently for 1 year
Have been building an online brand
Have an idea of who your audience is
Have a clear idea of who you’re trying to serve
Michelle will review your show prior to the workshop
Help you tighten up different aspects of branding that will make it easier for brands to say “yes” to working with you
Feedback on your media kit
Design a social media and general marketing strategy that makes sense for your content and you.
Creating and Attracting Award Winning Content-Michelle has won 3 awards and was nominated for podcast of the year.
Black Friday Price: $1247-Payment plans are available. Reach out to Michelle if one is needed: michelleismoneyhungry@gmail.com Regular price: $1447-the price will go up after Cyber Monday
Upcoming Changes to Podcasters Getting Paid
I can’t believe that it’s almost 2023. With that in mind, I have begun reviewing what is working and what isn’t working in my online business. For readers of this Substack, that also includes making some changes to this resource and make it impactful for you.
Weekly newsletters-Currently, I publish Podcasters Getting Paid every other week. I’m going to test out publishing it every week.
Release day-Beginning the second week of 2023 I’ll begin publishing Podcasters Getting Paid every Tuesday.
Opportunities section-This section will include opportunities for monetization such as freelance writing gigs, applying for awards, calls for collaborations, etc. Basically, anything that I notice that week.
Once a month expert videos-There are a lot of very smart people out there making money with their online brands. I’m inviting those experts to share their best tips.
Publishing Break-It’s the end of 2022 and it’s time to take a break.
The break will begin and end-Wednesday, December 14, 2022-Monday, January 9, 2023
Share An Episode Section-If you have an episode that you would like to amplify and share please email me at: michelleismoneyhungry@gmail.com