How to Market Your Brand

with Lucy Werner of Hype Yourself

One of the most important moments in my hang out with Lucy a couple of weeks ago was when I started to cry because I was struck with emotion. What she didn’t know was that my Grandma was in the process transitioning of becoming an ancestor and I was dealing with intense grief. She was so kind and just said “We’re human, go ahead and cry” That acknowledgement of seeing another human being in pain and pausing-in moment in time where everything feels like tactics, numbers and leveraging game theory-Lucy being human and kind was one of the most important unintentional marketing moments she could have had.

I felt seen.

Marketing a brand isn’t just about where you show up, it’s HOW you show up. Are you friendly, kind and interested in what other people are doing? Do you seek out collaborations and are unbothered about the idea of competition because you believe that there’s plenty to go around? That ease shows in how you show up. Lucy is a great example of actively being in community and when her Substack accidentally got deleted (AAHHHH!!!) her community showed up for her, got the word out and helped her avoid losing her momentum during a really stressful moment.

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Listen to the Podcast Episode

Lucy Werner-Hype Yourself

Podcast Key Talking Points

• Most Important Lesson Learned: We’re not marketing ourselves enough

• She just launched her writing retreat

  • Rêve Retreat

• Avoiding planning promotion activities during times she can’t show up

• Tool mention: Mentimeter

• Hype Yourself ALWAYS!

• Lucy is with a hybrid book publisher

• What was it like to sell 10,000 units of her book. She had 1,000 followers on Instagram and was sharing one tip a day on that platform. Then she was offered a teaching gig that trained her to run workshops.

• The importance of story to building brand connection

• The speaking gigs helped her met people and refine the book premise and audience.

• Book launch included a ticketed event

• She created A LOT of content-every moment is a content creation opportunity. Lucy always has her book on her with an informational postcard (LOVE THIS TIP!)

  • Leaves books at co-working spaces

  • Hotel libraries

  • Always be marketing, create a 12 month marketing roadmap of moments

My Conversation with Lucy Werner

Continues….

We continue talking and recorded a 40 minute video conversation focused on monetization, marketing and more. She spills the tea behind the scenes of building her business. I always enjoy learning the additional context of what creators are doing to earn money with their expertise while leveraging the internet.