How to Get Brand Partnerships Workshop
Sign Up Deadline: Friday, May 26, 2023
Recently, a potential brand partner reached out to me. I’d worked with the person on a previous partnership with another brand. Things looked like they were going well. Really well.
Then, crickets.
It is possible that I may hear from them again or might not…but, this is what happens when you work with brands. Sometimes they ghost you.
Am I a little annoyed? Yes. Will this impact how I work with brands in any way?
No.
Why? Because I understand that rejections, ghosting and random stuff will happen when working with brand partners. But, I also understand that it just takes a couple of “yeses” in a month, quarter or year to make a huge difference to someone’s podcasting business.
In fact, prior to this rejection I reached out to the manager of an affiliate program that had rejected my request. I’m in the beginning stages of working on a new podcast season that requires new affiliates and sponsors. The affiliate manager said “yes” to a meeting and then I shared the vision of the project that I’m working on and I SOLD THE IDEA TO THE MANAGER.
My only goal was to get approved for the affiliate program. What happened is that I might end up with a new brand sponsor for the project AND an affiliate partnership. You never know what can happen when you put yourself out there.
I made sure that the affiliate manager understood the following:
How the affiliate made sense for the project
How I work with a brand partner.
Different opportunities to work with me.
This person asked how much I would ask to be paid for a partnership-I told them. And, I didn’t stutter.
$500-$14,500 Per Collaboration
That is the range in pay that I’ve earned when working with brand partners. Brands I’ve worked with included:
Startups
Well-known financial services companies
Outdoor Apparel and Equipment brands
Cool digital tools
My podcast currently has 115,000 lifetime downloads.
What would surprise you is the following:
I don’t use the CPM model of payment. If I did, I would have been paid $500 based on the lifetime downloads for my show.
Only 2 of the brand partners I’ve worked with have asked for my episode downloads and they still said “yes” to working with me.
I get paid before starting any brand partnership.
How to Get Brand Partnerships Workshop
Next week I’m hosting a hands on workshop where attendees will work through the following:
How to create a strategy that consistently attracts brand partnership leads-without a huge social media system.
How to communicate VALUE to yourself and future brand partners.
How to be “nimble” during negotiations and get paid what makes sense for the brand partnership vs. just accepting any price that the partner throws out to you.
How NOT to “Show your hand” during a negotiation.
What to expect when working with a brand partner.
How to exceed your brand partner’s expectations.
Learn how to always get paid BEFORE the campaign starts (this is a non-negotiable)
What to expect in terms of how long it can take to sign a brand partnership and how to manage your expectations.
If you would like to work with me…this is the time to do it because I’m won’t be available during the summer for coaching.
Here’s the thing
I won’t be available for coaching from May until mid-September. Why? I’m focusing on a new income stream and need that time to focus on the project. And, it’s summer! I’m going to be traveling and roaming around.
This is a hands on workshop-If you’re wanting an in-depth experience working with me…this is it. It looks like there will be a small group for next week’s workshop. Nice.
There is a deadline for signing up-Why? Because I’m reaching out to everyone who is attending and want to make sure I know what they would like to have covered during the workshop. Deadline: This Friday, May 26, 2023
How much is the workshop? It’s $97. That’s it. That’s one 5 hour side-hustle at a fun event.
Will this Be Recorded?
Yes, this workshop will be recorded and will be available to people who aren’t able to attend. While I do prefer that you attend, however, sometimes that is just not possible.
Please note:
The workshop will not be available for sale after this Friday, May 26, 2023. I won’t be selling the recording after that date.
Grab your spot now!
Workshop Details
Cost: $97
That’s one 5 hour side-hustle at a fun event. One freelance article or a few hours of overtime for knowledge that will pay for itself.
When: Next Wednesday, May 31, 2023
Time: 6:00 pm MTN/8:00 pm EST
Via Zoom-Details will be sent out next week.
Yes, it will be recorded-Recordings will be available only for people who register this week. I won’t be selling this workshop after this week.
If you’re able to attend “live” be prepared to work.
Looking forward to this!
Michelle :)