Show Notes
This is the first of an 8 week series focused on preparing your products (and yourself) for the holidays sales cycle.
My goal is to help the wonderful creators subscribed to Creators Getting Paid-get paid for the Holiday Sales Season
The membership is coming “The Creator Income Collective” doors are opening soon…
I share that if we haven’t begun preparing for the Holiday sales season (by October) we were behind.
Question: Do you plan on selling something during the holiday season?
Question: Do you have products that you plan on selling during the holiday season?
Question: What’s your sales goal for this holiday season?
Do you have an email list?
Question: Have you sold products to your people (before)?
Have you sold during the holiday season?
Are these new products?
I’m nervous about my new products and am working through what metrics I would like to use to define success.
Figuring out my goals for this sales season has been very tricky for me.
I think I will lean into bundles!
Beta Launches
Be upfront that it’s a Beta launch
Share very clearly that it’s a Beta launch-Be 100% transparent about it
Have the project somewhat complete but not necessarily 100% refined
You can validate the product through having some early sales
What Are Our Financial Goals?
(For the Holiday Season)
Solid 5 figures in sales
100 members in the The Creator Income Collective Membership
Upcoming Sales Opportunities
October
Begin on planning your sales push
Start mentioning what you plan on selling in your content
November Sales Cycle
Black Friday
Small Business Saturday
Cyber Monday
December
Christmas Eve (depends on the type of product)
January
New Year, New You/Business/etc. push
February
Black History Month
Take the time to plan out your sales push. Create a focused strategy.
Examples:
Why we need to market a lot more than we realize.
Amy Porterfield- “Online Marketing Made Easy”-She spends the entire year preparing for Doors Open in September. She only talks about her course, the name of it, etc.
Don’t Have a Project
Do an affiliate launch through the holiday season
Create content around the product that you’re an affiliate for
